The £10 billion merger of the owners of Sportsbet and BetEasy was made official in the UK on Tuesday. Flutter, the owners of Paddy Power and associated brands Betfair and Sportsbet, officially merged with The Stars Group, the owner of BetEasy. As reported in Australia last month, the new entity would look to absorb the BetEasy business into the bigger Sportsbet company to create a huge betting brand.
BetEasy and Sportsbet are set to become one after it was reported on Tuesday by The Australian that the betting giants would merge under the Sportsbet brand. Staff at BetEasy were told on Tuesday morning that the brand would cease to exist with operations to continue under the Sportsbet banner. In October 2019, it was announced that the parent companies of both Sportsbet.com.au and BetEasy would merge, creating one of the world's largest betting and gaming companies.
Sportsbet to absorb BetEasy following Stars-Flutter merger. April 21, 2020 4:58 pm. by Michael Maguire. News Corp media sources are reporting that BetEasy.com.au will cease trading once its parent company, The Star Group, completes a proposed merger with Flutter Entertainment, which operates Sportsbet. That deal was given the go-ahead by the Australian Competition and Consumer Commission (ACCC) in October last year and now awaits approval from stakeholders.
The BetEasy brand is set to disappear from the Australian betting landscape. The Australian has reported BetEasy will close with the online bookmaker to be absorbed into the Sportsbet goliath in the coming months. Rolling BetEasy into Sportsbet would give Sportsbet approximately a quarter of the Australian online betting market.
BetEasy, and it’s previous brand BetEzy, have been around in Australia since 2005. Previous Sportsbet owner, Matthew Tripp, bought BetEzy in 2014 and rebranded to BetEasy. Months later, BetEasy was bought by Crown Resorts and re-branded to CrownBet.
The international owners of Australian wagering groups SportsBet and BetEasy will merge, setting the scene for massive tie-up between the country's two largest online bookmakers. Irish gambling ...
Sportsbet is seeking to prevent online betting company BetEasy from employing former Sportsbet staff member, Kelli Carpanini, according to local media. Sportsbet has filed for an injunction in the Victorian Supreme Court against both the company and former CEO Matthew Tripp in an attempt to prevent the poaching of staff.
'Sportsbet.com.au' is the trading name of Sportsbet Pty Ltd (hereafter 'Sportsbet'), ACN 088 326 612, a company incorporated in Australia under the Corporations Act 2001 (Cth.) Sportsbet is licensed in the Northern Territory ('NT'), Australia by the NT Racing Commission ('NTRC') to accept bets and wagers (together 'bets') by electronic transmission, 24 hours per day.